Advertising an Event – How to create a buzz for your next special event!
You are finally done planning your special event. The DJ has been booked, food ordered, activities scheduled, party rentals secured and volunteers organized. Now, how do you get people to show up to your event? There are many resources available to help with event advertising and promotion. Some are free and some may be worth the investment from your budget. The advertising methods you choose should take into account your target audience(s) and demographic(s). For example, is this a youth event focused around families? Are you planning a lock-in event for teenagers? Keeping your audience in mind will help you get the most bang for your buck.
When you’re promoting an upcoming event, you can take advantage of online and offline ideas to ensure the success of your event. The good news is that your event can be successfully marketed even if you’re operating on a small budget. Use your imagination, be creative, and try different promotional techniques. No matter which event advertising methods you choose, here are some ideas to get your creativity flowing and stand out from the crowd!
Event Advertising Ideas
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Word of Mouth
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Online Community Calendars
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Local School District E-Mail List or District Calendar
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Imprinted Balloons
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Facebook Event Listing
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Community Banners or Signs
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Electronic Business Signs
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Chalk on Sidewalks or Paint on Local Store Windows
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Distribute Flyers at an Event with a Similar Target Audience
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Buttons
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Facebook Social Media Sponsored Campaign
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Create a Sculpture and Put Next to a Sign Describing the Event
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Door-Hangers
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Dress up a Volunteer in a Themed Costume at a Local Hot Spot
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Small Flyers on Local Store Bulletin Boards or Counters
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Start a Pinterest Board with Sneak Peeks of the Event
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Offer Free Raffle at the Event for Everyone who Attends
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Posters and Sandwich Boards at the Event Location
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Press Release
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E-Mail List from Past Event Participants
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Event Sponsors
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Printed T-Shirts
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Run a Social Media Contest and Give Away a Prize
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Add Event Link to Your E-Mail Signature
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Create a Custom Website off Your Organization’s Main Page
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Create a Hash Tag for the Event
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Start a You Tube Channel and add Videos from Past Events
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